OEM beer for your brand represents an effective, cost-effective, and customized solution for companies willing to create their unique beer offerings. Using the experience and facilities of the OEMs, companies can come up with quality beer without investment in their own brewing infrastructure.
One of the major advantages of OEM beer is cost efficiency. Setting up a brewery requires significant capital, mostly over $1 million for a medium-scale facility. OEM partnerships eliminate these costs, allowing businesses to allocate their budgets toward branding, marketing, and distribution. According to an industry report in 2022, companies using OEM services reduced production costs by up to 40%, enabling higher profit margins.
Another important advantage is customization. OEM beer manufacturers allow flexibility in recipe design, thus enabling brands to tailor flavors, alcohol content, and ingredients to market trends and consumer preferences. For instance, a craft beer company partnered with an OEM to develop a seasonal brew that used locally sourced ingredients, which led to a 25% increase in sales over the holiday season. This adaptability lets businesses stay competitive within an evolving market.
As Bobby Unser said, “Success is where preparation and opportunity meet,” a principle well reflected in the strategic advantages of OEM beer. Because the brands team up with already established breweries, they can rest assured of the quality and state-of-the-art brewing technologies. Most OEM facilities boast modern equipment such as automated fermentation systems and precision bottling lines that increase production output and product consistency.
OEM beer also simplifies the manufacturing process and cuts time to market. Shorter production cycles allow brands to get to market more quickly and take advantage of changing consumer demand or seasonal trends. A startup beverage company utilizing an OEM service brought its product to market in just three months, versus the average 12–18 months to set up a new brewery.
Sustainability is a growing concern within the brewing industry, as many OEM BEER manufacturers now place great importance on being eco-friendly. This OEM facility minimizes the ecological footprint of the production of beer through shared resources such as energy-efficient brewing equipment and water recycling systems. According to a 2023 survey from the Brewers Association, 70% of the brands choosing OEM partnerships named sustainability as a major reason for their decision.
OEM beer is also varied in packaging options, from can and bottle to keg options, all sporting a brand’s unique design. This flexibility enables companies to create aesthetically attractive products that align with their target audience, fostering brand recognition and market presence.
With cost savings, customization, and efficient production, OEM beer allows brands to focus on and develop their core strengths in marketing and customer engagement without compromising on quality. OEM beers are a boon for businesses intending to enter or expand their product portfolios in the competitive beer market.